English translation of an article originally published in Japanese on May 3, 2024. Read the Japanese original (Japanese). Event dates and availability refer to the original article. Images may contain Japanese text.
On May 2, 2024, Hiroshi Yagi’s work was featured in TV Osaka’s news report ‘Challenge the assumption that diapers must be white! An adult diaper revolution.’
In this special feature, the efforts of the Japan Welfare Medical Fashion Association to hold the “Diapers Collection” at the 2025 Osaka, Kansai Expo are introduced.
Yagi has been involved in the sale and delivery of adult diapers as a representative of OMUTSU Delivery, while planning and hosting study sessions for medical and care workers through the Adult Diaper Information Center Japan.
The program introduced that they verified the features of each manufacturer’s diapers over a period of about one year by using the products themselves, and that about 100 medical and care professionals attend each study session.
I also mentioned the possibility that generations that have worn white underwear and those that have become familiar with underwear with colors and patterns may have different design preferences for diapers. I think that in the future, adult diapers will need to consider not only functionality but also the perspective of being able to choose colors and patterns.
We have officially decided to hold the “Diapers Collection” at the Expo 2025 Osaka, Kansai, Japan.
Yagi is participating in the planning and operations for the 2025 event as an assistant director of the Japan Welfare Medical Fashion Association.
I would like to create an opportunity to expand the image of adult incontinence products and propose new possibilities in collaboration with many companies and stakeholders.
[TV Osaka Official Video]Break the fixed notion that ” diapers are white! ” ! Adult diaper revolution!
