English translation of an article originally published in Japanese on November 3, 2025. Read the Japanese original (Japanese). Event dates and availability refer to the original article. Images may contain Japanese text.
On October 28, 2025, a press release regarding the O-MU-TSU WORLD EXPO was announced, which received the “Influence Award” at the “Press Release Award 2025.
The award announcement generated a lot of reactions and secured first place in the “Trending on SNS” ranking of PR TIMES. 10,763 reactions were received on Facebook.
The O-MU-TSU WORLD EXPO was an event themed around diapers held at the EXPO Hall “Shin-Hatto” in Osaka, Japan, on June 24, 2025. Over 1,900 people attended the venue, which was fully booked through advance reservations.
The event was realized with the collaboration of diaper manufacturers, diaper manufacturers, sponsor companies, sponsors, ambassadors, advisors, participants, models, photographers, stylists, hair makeup artists, nail technicians, costume designers, interpreters, sound and lighting technicians, receptionists, and backstage staff, totaling approximately 400 people.
We would like to express our heartfelt thanks to all who came to the event on that day, those who shared information on SNS, and to all the media both domestic and international who conducted interviews and featured us.
As vice representative of the Japan Welfare Medical Fashion Association, the company’s representative Hiroshi Yagi was involved in the planning and operations of the O-MU-TSU WORLD EXPO, and also worked on creating press releases and disseminating information.
I am very happy that the activities created over the past two years, in collaboration with many people, have reached widely throughout society. I hope that this initiative will become one that is passed down and spoken about for 50 years, saying that “such a diaper event took place.
Press Release on Award Presentation
https://prtimes.jp/main/html/rd/p/000000010.000147093.html
PR Times Magazine Article
https://prtimes.jp/magazine/award-2025-jwmfa/
2025 Press Release Award Official Page
https://prtimes.jp/pressreleaseawards/2025/
