English translation of an article originally published in Japanese on October 30, 2025. Read the Japanese original (Japanese). Event dates and availability refer to the original article. Images may contain Japanese text.
The initiatives of the “O-MU-TSU WORLD EXPO” held at the Osaka-Kansai World Expo and the mucus project have been introduced in the NHK domestic broadcast and overseas media.
On September 29, 2025, the activities of the Japan Welfare Medical Fashion Association, the organizing organization, were broadcast nationwide on NHK’s comprehensive “Resort News.
Furthermore, the NHK overseas information service “NHK WORLD-JAPAN” featured a program centered on the O-MU-TSU WORLD EXPO in an English special article.
O-MU-TSU WORLD EXPO was a talk show and fashion show themed around diapers held at the EXPO Hall “Shin-Hatto” in Osaka, Japan, on June 24, 2025.
Eight major manufacturers of diapers and undergarments participated, and 31 models wore “Future Diapers” and walked the runway. Approximately 1,900 attendees filled the venue through advance reservations, and they conveyed the new possibilities of diapers to both domestic and international audiences.
Hiroshi Yagi, representative of the Japan Welfare Medical Fashion Association, served as vice president of the organizing committee for the O-MU-TSU WORLD EXPO. As an expert in adult incontinence products, he worked on coordination with diaper manufacturers and the media, and was also responsible for information dissemination and media response regarding the O-MU-TSU WORLD EXPO.
Because it was introduced both domestically and abroad through NHK WORLD-JAPAN, it became an opportunity to present the potential of the diaper proposed at the O-MU-TSU WORLD EXPO to the world.
【NHK WORLD-JAPAN】
Special Feature Article (English) on the O-MU-TSU WORLD EXPO
https://www3.nhk.or.jp/nhkworld/en/news/backstories/4303/
【PR TIMES】
Media coverage achievements for the O-MU-TSU WORLD EXPO, both domestically and internationally.
https://prtimes.jp/main/html/rd/p/000000010.000147093.html
【O-MU-TSU WORLD EXPO】
https://wel-fashion.jp/expo2025/
